Medicom presents unique innovation processes

Copenhagen, November 27 2006. Bang & Olufsen Medicom, an innovative drug delivery device solutions provider for the pharmaceutical industry, will present at the Drug Delivery to Lungs (DDL) Conference in Edinburgh at the end of the month. The presentation is entitled  "How unique innovation processes at Bang & Olufsen Medicom help design unique, user-friendly and patient compliance devices"

The 17th annual DDL conference will provide a platform for attendees to share the latest knowledge and advances within respiratory diseases and systemic drug delivery. Bang & Olufsen Medicom will contribute by presenting its solutions within drug delivery as well as being part of the main speakers at the event during the "Technology Development Application and Regulation" session. Head of Sales & Marketing, Christian Husegaard, will be speaking on the topic of ‘Consumer Electronics to Medical Devices: A Cross-industry perspective on Technology Development’ on day two of the event, December 1st.

The lecture will show-case how years of consumer device experience, industrial design and the use of innovation processes within consumer products in the Bang & Olufsen group has been leveraged by Bang & Olufsen Medicom. Christian Husegaard will elaborate on the unique innovative approach used in Bang & Olufsen and demonstrate how this approach has been used as a means to develop medical devices that are appreciated by the end-users in terms of design and usability and ultimately, in improving drug delivery and patient compliance.

Moreover, attendees will hear how the outstanding innovation approach has resulted in the development of several successful products for Bang & Olufsen Medicom. In addition, the presentation will examine which role patients and their needs play in the idea creation and direction. To support the presentation of the unique innovation processes, examples from the development of both multimedia products as well as medical devices from this Danish company will be highlighted.

For more information on the 17th annual DDL conference, click here